A folded menu with 35 options of "a bite" and an entertaining booklet of Bonappetit restaurant
I have designed a folded menu and my purpose was to make ordering food easier and more interesting for a customer. I myself very much appreciate when I can see what is available to order, not just read the names that sometimes don't tell me anything. Moreover, I have tried to add humour to my work in order to make the menu part of the experience. Restaurant's decorations, atmosphere and taste of food wouldn't be the only things you'd remember after leaving this place. The menu and entertaining booklet standing on the tables would be on of the first things that would make your experience special.
PRICES and peppercorns
Because of the historical value of peppercorns used as a currency, I have decided to play with the prices of food and drinks in the menu. Bonappetit's price list is built around this predictor: 10 peppercorns = £1 to make this experience memorable and a little fun.
SECTIONS and humour
The menu has four sections: Special starters, Mains, Desserts, Drinks.
Starters are special because of the names and descriptions of meals, have a look ↓↓↓
In the very back of the menu i added a short note to all guests:
"Just to be clear. What you have seen in the pictures looks even better in real life"
The entertaining booklet contains surprises like a folded plate, page upside down, cut out letter "E" or a riddle. I have assigned spices/herbs to letters of the word "Bonappetit" and found the most interesting and sometimes peculiar facts about them; I kept them short to not loose attention. The booklet is a perfect way to keep guests entertained while they are waiting for food.